Success Stories
#HuntingtonPens
Challenge:
Solution:
How a National Bank Pen Goes Viral
This six-state regional bank wanted a low-cost solution with the power to
generate awareness and create an impact in the community. It needed to be
highly visible, perfectly positioned for social media, and a strategy not used by
competitors to drive customers into the bank as part of a campaign.
We created an original, custom-designed, fully-branded pen,
reimagined from clip to tip with mass appeal by:
Convincing Huntington to abandon the traditional practice of financial
institutions chaining their pens to desks and instead, encourage customers
to take pens with them to further distinguish its brand.
Encouraging the use of a hashtag #HuntingtonPen for social media users
to share where they’ve seen and used the pen. The pens have even turned
up at competing financial institutions!
Results by
the Numbers:
80 Million
Pens Circulated
2,436
Average Customer
Engagement Per Pen!
195 Million
Total Impressions
and Counting
Just the write idea.
PRODUCT DESIGN – WAREHOUSE DISTRIBUTION & FULFILLMENT – MARKETING & CREATIVE – CUSTOMER ENGAGEMENT
Challenge:
Solution:
T-Mobile’s Customers Shine During Solar Eclipse
Our friends at T-Mobile asked for help taking their T-Mobile Tuesdays
program to the next level. They envisioned a unique, highly impactful
branded marketing effort that would create a common connection
between their customers, team members and the community.
We leveraged the forthcoming 2024 solar eclipse; an event that
would captivate their target audiences and much of North
America by:
Creating a custom-designed pair of branded sunglasses
with clip-on ISO certified lenses with solar filters that could
be removed for year-round use.
Coordinating rapid production, store distribution
and shipment logistics to ensure glasses reached
customers and team members on time.
The most successful T-Mobile Tuesdays in the program’s history.
Results by
the Numbers:
1.4 Million
Glasses
12,000
Stores
23,000
Shipments
Millions
of Organic Social
Media Impressions
PRODUCT DESIGN - MARKETING & CREATIVE - CUSTOMER ENGAGEMENT – WAREHOUSE DISTRIBUTION & FULFILLMENT
Challenge:
Solution:
Enterprise-Wide Impact & Team Building
To onboard a Fortune 20 healthcare client with multiple brands, and
comfort with previous supplier for 15+ years; and become a single source
solution by offering unparalleled service, creativity, multiple technology
solutions, increased program and brand engagement, and alignment of
promotional spend with its enterprise-wide goals and strategic vision.
We executed a fast-paced buyer engagement program and e-store solution with
Ariba integration and credit card purchasing. We developed and launched a Quote-
to-Cart system to create efficiencies for buyers, delivering an improved ordering
experience to increase Ariba adoption.
Collaborated with key stakeholders across the enterprise to develop numerous pop-up
shops and smaller online portals to become a go-to trusted partner.
Curated product collections for twenty plus brands specific to the needs of internal and
external audiences and state-specific compliance requirements for hard goods and
Medicare/Medicaid signage.
Provided a more cohesive and strategic approach across the enterprise and increased
program adoption to eliminate rouge spend and brand erosion.
Results by
the Numbers:
20+
Corporate Brands
Served and Managed
90
NPS Average Score
for Last 5 Years
104,000+
Employees
Supported Nationwide
Our journey to becoming a trusted partner for a fortune 20 national
healthcare company.
+ and many more
CLIENT ONBOARDING & TRANSITION – STRATEGIC ACCOUNT PARTNERSHIP - TECHNOLOGY SOLUTIONS - WEBSTORES - MERCHANDISING
Challenge:
Solution:
It Started with a Water Bottle…
Cardinal Health, a leading multinational distributor of pharmaceuticals and
specialty health care products, requested a branded water bottle for a high-
profile event. The request was missing critical details to help determine if a
water bottle was the best choice to achieve their goals.
We created a purpose-driven educational journey by:
Interviewing leaders to uncover the event’s purpose: to educate their
workforce about a myriad of products and services.
Providing incentives for guests to visit every booth by acquiring branded
products and a puzzle piece to ultimately create an entire puzzle.
Documenting the experience by positioning a video booth at the end of
the journey to capture the reaction of guests and provide sharable social
media content.
Cardinal Health
Client Quote
The event was a
huge success! The
associates LOVED
the journey we
created. They
specifically cited the
fun of having the
puzzle tie back into
the event brand and
purpose. We were
also pleasantly
surprised at how
much great video
content we obtained
from our associates
who are typically
camera shy.
Turning a simple request for a water bottle into so much more.
STRATEGIC ACCOUNT PARTNERSHIP – EMPLOYEE ENGAGEMENT
Challenge:
Solution:
Employee Engagement “Surprise & Delight”
S&P was feeling disconnected from their employees who were working
remotely. They asked LeaderPromos to develop a universally appealing
branded gift with high-perceived value that could be sourced globally
to minimize costs. Due to unprecedented circumstances, there was
very little confidence in the accuracy of employee address information
in their HRIS system.
We curated a branded retail gift and “unboxing experience”
featuring a digital voice message from the CEO by:
Facilitating “top secret” focus groups with S&P offices across the
globe to identify a universally relevant item.
Creating a teaser email campaign to generate excitement along
with gathering current/best mailing addresses.
Executing a regional sourcing and distribution model minimizing
shipping, duties and taxes.
Results by
the Numbers:
17
Countries of
Seamless
Distribution
27,000+
Deliveries to Individual
Residential Addresses
99.9%
Successful
Confirmed Deliveries
How we reached over 27,000 S&P associates across 17 countries
to connect the company to employees during the pandemic.
MERCHANDISING – EMPLOYEE ENGAGMENT – MARKETING & CREATIVE - WAREHOUSE & DISTRIBUTION
Results by
the Numbers:
Challenge:
Solution:
“Keep Making Plans” Campaign
As a consistent Fortune “100 Best Companies to Work”, OhioHealth
prides itself on employee engagement and alignment. With a 2-week
lead time, we were requested to develop a program where each
employee would have access to a broad selection of premium items to
choose a personal gift aligned with their specific interests and those of
the company’s culture and brand campaign.
We launched a personalized employee gift program by:
Developing a complete custom web portal for the campaign in
less than 2 weeks.
Curating a broad selection of nearly 500 premium items.
Creating internal marketing to bring awareness to the campaign.
Providing a “concierge” level Customer Service Model, successfully
orchestrating logistics and gift distribution.
How we helped OhioHealth bring awareness and alignment
with 35,000 employees on its new brand messaging.
2 Weeks
Concept to Launch
32,000+
Deliveries to
Individual Residential
Addresses
500+
Unique Premium
Items Curated
100%
Redemption Rate
$4.2MM
Order Size
MERCHANDISING - WEBSTORES - EMPLOYEE ENGAGEMENT - MARKETING & CREATIVE – WAREHOUSE & DISTRIBUTION
Challenge:
Solution:
A Seamless Global Transition
Within 60 days, we needed to transition our new client’s branded
merchandise program and webstore from a previous distributor
supporting 5 corporate divisions and 56,000 employees across 130
offices and territories world-wide.
We facilitated a collaborative supplier and client transition team;
and built a robust single sign-on webstore featuring 265 products
for multiple brands by:
Holding cross-department strategic planning sessions to become
immersed in the company’s five brands.
Hosting a program launch event for buyers at the client’s corporate
headquarters.
Publishing a Corporate Branded Merchandise Buyers Guide.
Launch a Merchandise Advisory Council to provide ongoing feedback.
How we relaunched a leading global insurance and risk management
company’s complex branded merchandise program.
Results by
the Numbers:
Global Corporate
Brand Divisions
Served through the
New Webstore
7,000
Employee Webstore
Site Registrations
within First Week
of Launch
2500
Community
Partnerships
Supported
23
Sports Marketing
Sponsorships
Supported
CLIENT ONBOARDING & TRANSITION - STRATEGIC ACCOUNT PARTNERSHIP – BUYER ENGAGEMENT – WEBSTORES - MARKETING & CREATIVE
Challenge:
Solution:
A Custom Solution that Just Clicked
National talent firm Kforce was seeking a single, modern way for their internal
team to easily purchase a wide variety of branded merchandise. They also
wanted to incorporate updated Kforce branding, expand their assortment of
items and, crucially, sought a level of control over purchases made.
We created an online store that matched the needs of Kforce perfectly.
But, as a full-service agency, we’re all about the details, so there’s much
more to the story:
Leaderpromos provided store launch marketing collateral to promote the
opening of the site to employees. We also refreshed the product assortment
from a previous supplier with great, new curated merchandise.
We knew reporting was key to Kforce, so we provided full sales reporting
monthly, which also allowed us to make ongoing, informed assortment
recommendations.
Lastly, we created a dashboard portal where designated Kforce team
members could easily approve, deny, or cancel orders at their discretion.
Results by
the Numbers:
50,000+
In Online Sales
to Date
700+
Orders Placed &
Shipped Successfully
STRATEGIC ACCOUNT PARTNERSHIP – WEBSTORES – TECHNOLOGY SOLUTONS – MARKETING & CREATIVE
Challenge:
Solution:
Just In time for the NYSE “Bell Ringing”
Our client had one of its most important moments as a featured company
at the NYSE “Bell Ringing”. The only problem was everything that had been
prepared and sent for the event was lost in transit by the carrier. Less than
24 hrs from the bell, Azek had nothing for its event and asked for our help.
We mobilized our team in New York to deliver and organize
the experience within 12 hours, just in time for the bell ringing.
LeaderPromos used its local team, local and regional network,
and support from other offices to create and get everything
created and delivered.
STRATEGIC ACCOUNT PARTNERSHIP – WAREHOUSE DISTRIBUTION & FULFILLMENT - CUSTOMER ENGAGEMENT
AZEK Client
Rebekah Schuld:
"Thank you for
working so hard to
turn around what
was a frenzied few
moments. I really
took notice of how
Leader went above
and beyond to make
sure that I had what
I needed to build out
the experience for
AZEK."