#HuntingtonPens
Challenge:
Solution:
How a National Bank Pen Goes Viral
This six-state regional bank wanted a low-cost solution with the power to
generate awareness and create an impact in the community. It needed to be
highly visible, perfectly positioned for social media, and a strategy not used by
competitors to drive customers into the bank as part of a campaign.
We created an original, custom-designed, fully-branded pen,
reimagined from clip to tip with mass appeal by:
Convincing Huntington to abandon the traditional practice of financial
institutions chaining their pens to desks and instead, encourage customers
to take pens with them to further distinguish its brand.
Encouraging the use of a hashtag #HuntingtonPen for social media users
to share where they’ve seen and used the pen. The pens have even turned
up at competing financial institutions!
Results by
the Numbers:
80 Million
Pens Circulated
2,436
Average Customer
Engagement Per Pen!
195 Million
Total Impressions
and Counting
Just the write idea.
PRODUCT DESIGN – WAREHOUSE DISTRIBUTION & FULFILLMENT – MARKETING & CREATIVE – CUSTOMER ENGAGEMENT