Challenge:
Solution:
T-Mobile’s Customers Shine During Solar Eclipse
Our friends at T-Mobile asked for help taking their T-Mobile Tuesdays
program to the next level. They envisioned a unique, highly impactful
branded marketing effort that would create a common connection
between their customers, team members and the community.
We leveraged the forthcoming 2024 solar eclipse; an event that
would captivate their target audiences and much of North
America by:
Creating a custom-designed pair of branded sunglasses
with clip-on ISO certified lenses with solar filters that could
be removed for year-round use.
Coordinating rapid production, store distribution
and shipment logistics to ensure glasses reached
customers and team members on time.
The most successful T-Mobile Tuesdays in the program’s history.
Results by
the Numbers:
1.4 Million
Glasses
12,000
Stores
23,000
Shipments
Millions
of Organic Social
Media Impressions
PRODUCT DESIGN - MARKETING & CREATIVE - CUSTOMER ENGAGEMENT – WAREHOUSE DISTRIBUTION & FULFILLMENT