Challenge:
Solution:
It Started with a Water Bottle…
Cardinal Health, a leading multinational distributor of pharmaceuticals and
specialty health care products, requested a branded water bottle for a high-
profile event. The request was missing critical details to help determine if a
water bottle was the best choice to achieve their goals.
We created a purpose-driven educational journey by:
Interviewing leaders to uncover the event’s purpose: to educate their
workforce about a myriad of products and services.
Providing incentives for guests to visit every booth by acquiring branded
products and a puzzle piece to ultimately create an entire puzzle.
Documenting the experience by positioning a video booth at the end of
the journey to capture the reaction of guests and provide sharable social
media content.
Cardinal Health
Client Quote
The event was a
huge success! The
associates LOVED
the journey we
created. They
specifically cited the
fun of having the
puzzle tie back into
the event brand and
purpose. We were
also pleasantly
surprised at how
much great video
content we obtained
from our associates
who are typically
camera shy.
Turning a simple request for a water bottle into so much more.
STRATEGIC ACCOUNT PARTNERSHIP – EMPLOYEE ENGAGEMENT