Challenge:
Solution:
Employee Engagement “Surprise & Delight”
S&P was feeling disconnected from their employees who were working
remotely. They asked LeaderPromos to develop a universally appealing
branded gift with high-perceived value that could be sourced globally
to minimize costs. Due to unprecedented circumstances, there was
very little confidence in the accuracy of employee address information
in their HRIS system.
We curated a branded retail gift and “unboxing experience”
featuring a digital voice message from the CEO by:
Facilitating “top secret” focus groups with S&P offices across the
globe to identify a universally relevant item.
Creating a teaser email campaign to generate excitement along
with gathering current/best mailing addresses.
Executing a regional sourcing and distribution model minimizing
shipping, duties and taxes.
Results by
the Numbers:
17
Countries of
Seamless
Distribution
27,000+
Deliveries to Individual
Residential Addresses
99.9%
Successful
Confirmed Deliveries
How we reached over 27,000 S&P associates across 17 countries
to connect the company to employees during the pandemic.
MERCHANDISING – EMPLOYEE ENGAGMENT – MARKETING & CREATIVE - WAREHOUSE & DISTRIBUTION