We put the science in their hands.
Transforming everyday branded merchandise
into uniquely curated products that celebrate
the story of VWR's scientific heritage.
Challenge:
With the return of the iconic VWR brand, Avantor wanted every
branded product to do more than display a logoit needed to
reinforce what VWR stands for. The goal was to create memorable
merchandise that reflected the curiosity, innovation, and scientific
passion at the heart of the brand while giving employees products
they'd genuinely want to keep and use.
Solution:
LeaderPromos curated a collection of retail-inspired products that
turned scientific tools and symbols into memorable brand moments.((
Syringe-shaped ballpoint pens, beaker-inspired water bottles, molecular
fidget toys, microscopes, scientists, and chemistry-themed designs
transformed everyday merchandise into conversation pieces that
celebrated the VWR story. Every product was intentionally selected to
reinforce the brand's story and heritage, while creating an experience
that felt authentic, creative, and unmistakably VWR.((
The collection became an extension of the VWR brand renaissance,
giving employees meaningful products that reflected the company's
purpose and heritage. By connecting science with thoughtful product
design, LeaderPromos helped transform branded merchandise into
lasting reminders of the brand employees were proud to represent.
Success Story
Results by(
the Numbers:
Unique
Experiential Products(
Bring Science to Life
One Heritage
Celebrated
with VWRs Return
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PRODUCT DESIGN & INNOVATION BRAND RELAUNCH EMPLOYEE ENGAGEMENT WAREHOUSE DISTRIBUTION & FULFILLMENT