Challenge:
Solution:
A Seamless Global Transition
Within 60 days, we needed to transition our new client’s branded
merchandise program and webstore from a previous distributor
supporting 5 corporate divisions and 56,000 employees across 130
offices and territories world-wide.
We facilitated a collaborative supplier and client transition team;
and built a robust single sign-on webstore featuring 265 products
for multiple brands by:
Holding cross-department strategic planning sessions to become
immersed in the company’s five brands.
Hosting a program launch event for buyers at the client’s corporate
headquarters.
Publishing a Corporate Branded Merchandise Buyers Guide.
Launch a Merchandise Advisory Council to provide ongoing feedback.
How we relaunched a leading global insurance and risk management
company’s complex branded merchandise program.
Results by
the Numbers:
Global Corporate
Brand Divisions
Served through the
New Webstore
7,000
Employee Webstore
Site Registrations
within First Week
of Launch
2500
Community
Partnerships
Supported
23
Sports Marketing
Sponsorships
Supported
CLIENT ONBOARDING & TRANSITION - STRATEGIC ACCOUNT PARTNERSHIP – BUYER ENGAGEMENT – WEBSTORES - MARKETING & CREATIVE